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1. Operational practices

2. External impact



This assessment is based on Environmental, Social and Governance (ESG) criteria. It aims at understanding what practices startups have already put in place.

Improvement goals

Improvement Goals

After the assessment, the startups identify key areas of improvement. They set the goals to achieve in 1 and 3 years respectively, and define concrete steps. Progress and improvements are continuously supported.

Impact valuation


Impact is defined as the way in which a business model or product generates long-lasting change, whether positive or negative, for society or the environment. In this last part of the framework, the potential impact is measured and targets for the next 3 years are defined.

"The aim of the ROSE Framework is to empower and guide entrepreneurs and investors to contribute to more positive impact. It provides a better understanding of both risks and opportunities. It also emphasizes the responsibility of the entrepreneur as a key player for the development of our society. "

Joachim Schoss - Founder Scout24




The questionnaire is being developed in collaboration with the EPFL, a world leading technology university.

The questionnaire is built on a dynamic logic, adapting to startups' business model.

In the environmental section, the carbon footprint assessment is done in collaboration with Leaders For Climate Action, an initiative joined by 600+ executives and companies.

Improvement goals

Improvement Goals

Learning from the self-assessment, the startups identify key areas of improvement. They set the goals to achieve in 1 to 3 years and define concrete steps.

Goals are reassessed and updated once a year.


Impact valuation


Based on the Sustainable Development Goals defined by the United Nations, the impact of the business model and product/service is assessed.

Indicators are chosen to quantify the Impact, with corresponding units.

Target units for the next 3 years are calculated based on current numbers and assumptions.


Annual Monitoring


The ROSE assessment is conducted on a yearly basis. Improvement goals, as well as the Impact Valuation, are therefore yearly monitored and adapted.

Curious to see more?

Find an example of the ROSE OPERATIONAL PRACTICES AND Impact Valuation here


Join the movement


Need more information?


Take a look at the ROSE VC Manual established together with btov Partners based on their own experience,

and download the ROSE Fact Sheet.


to get started: