REDEFINING THE NOTION OF SUCCESS

The initiative was born by identifying the need for a comprehensive and feasible framework for assessing the non-financial performance of start-ups.

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START Global and the St. Gallen Symposium, two large organizations at the University of St. Gallen, have joined forces and partnered with the EPFL to establish the Return on Society and the Environment (ROSE) Framework.

We strive for a world where entrepreneurial success is synonymous with both financial return as well as social and environmental profitability

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In pursuit of this vision, our goal is to provide a framework for investors to recognize the sustainability and impact of their investments, and for startups to capture their effort and commitment.

THIS LED TO THE DEVELOPMENT OF THE ROSE - RETURN ON SOCIETY AND THE ENVIRONMENT - FRAMEWORK.

THE PROCESS


1. OPERATIONAL SUSTAINABILITY ASSESSMENT

1

The ESG-based assessment provides an overview of the current state of internal practices and start-up performance


2. SUSTAINABILITY IMPROVEMENT GOALS

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After completing the evaluation, the startups set Improvement Goals, with a time horizon of 1 to 3 years.



3. IMPACT VALUATION

3

The impact of the startups' activities (business model, service or product, etc.) on the external world is then evaluated, taking into account both positive and negative aspects.


ANNUAL MONITORING

4

The ROSE assessment is conducted on a yearly basis. Improvement goals, as well as the Impact Valuation, are therefore yearly monitored and adapted.